Digital Travel 2026 has released its official event brochure ahead of its 12th edition in London this November, offering a closer look at the speakers, sessions and themes set to shape discussions among travel industry digital leaders.
Taking place on 17-18 November at The Hurlingham Club, the event is expected to bring together more than 200 senior leaders across digital, marketing, ecommerce and data from airlines, hotels, OTAs and other travel brands.
The newly released brochure highlights an agenda built around some of the issues currently reshaping the digital travel landscape, including AI-driven growth and transformation, changing search and discovery, personalisation, data strategy, conversion and revenue optimisation, and the growing role of content, social and creator-led marketing.
AI moves from experimentation to implementation
One of the clearest themes emerging from the agenda is the industry's changing relationship with artificial intelligence.
The opening keynote on 17 November will focus on AI adoption, asking how organisations can build internal AI capabilities that deliver measurable impact across customer experience and operations.
Rather than looking only at the potential of the technology, the session will explore some of the practical questions around implementation: how non-technical teams can build AI-powered workflows, agents and automations; what governance, skills and structures are needed to scale AI; and whether businesses should develop capabilities internally or turn to external solutions.
It will also examine which AI use cases are delivering the greatest operational efficiencies, customer value and business impact today.
That focus reflects the wider pressure on travel businesses to respond to rapid digital disruption, changing customer expectations and the rise of AI while continuing to pursue sustainable growth and improve the customer journey.
Search and discovery are changing
The brochure highlights sessions examining the changing discovery, search and demand-generation landscape, alongside the challenge of adapting to rapidly evolving ways for customers to find travel products and brands.
The programme also looks at personalising and automating the booking journey and transforming technology stacks — areas that are increasingly connected as travel businesses try to create more seamless digital experiences.
For travel companies, the implications extend beyond marketing. Changes in discovery can influence how customers encounter a destination, airline, hotel or travel product in the first place, while the booking experience increasingly depends on how effectively different digital systems and customer data work together.
From personalisation to profitable growth
Personalisation and omnichannel customer journeys form another major strand of the programme, alongside data strategy, integration and decision-making.
The agenda then moves into conversion, revenue and profitable optimisation, bringing a commercial dimension to the digital transformation discussion.
The emphasis is therefore not simply on adopting new technology or adding more digital touchpoints. It is also on how businesses can use data and technology to understand customers, improve their journeys and make better commercial decisions.
Content, social and creator-led marketing are also among the key themes identified in the brochure, reflecting the changing ways travel brands communicate with customers and generate demand.
A cross-section of the travel industry
Among the airline speakers are:
- Jean Pascal Amblat, Head of CRM and Owned Channel at Air France
- Markus Bayer, Senior Audience & Media Strategist at Lufthansa
- Kim Wee, Director Marketing and Commercial Performance at IATA
- Eduard Savushkin, Director of SkyUp Digital Technologies at SkyUp Airlines
- Jörn Zerkowski, Head of Marketing Aviation and Technology Stream at Swiss Airlines
- Inês G. Oliveira, Head of Customer Intelligence and CRM at TAP Air Portugal
The hotel sector includes:
- Steven Lynch of Parkdean Resorts
- Chris Bowling of BWH Hotels GB
- Tomas Bäcklund of Elite Hotels of Sweden
- Rufino Perez Fernandez of NH Hotels
- Elliott Pritchard of Warner Hotels
- Ruth Mcmenamin of Canopy and Stars
- Richard De Villa of Club Med
OTAs and travel platforms are similarly well represented, with speakers from:
- Booking.com
- TUI
- Expedia
- Loveholidays
- easyJet Holidays
- Roberts Travel Group
- World2Meet
- eDreams ODIGEO
- Tripadvisor
- Holiday Pirates
The line-up extends beyond those major categories, with KAYAK representing metasearch, Costa Crociere and Stena Line among the cruise and ferry businesses, and speakers from Travel Department, VisitBritain, Fáilte Ireland, Budapest Airport, Avinor and Trainline covering tourism, airports and rail.
Practical discussions rather than technology for technology's sake
The brochure also sets out an interactive event format focused on peer-to-peer learning, practical case studies and strategic benchmarking.
That approach is particularly relevant to the AI discussion, where travel businesses are at different stages of adoption. The questions around governance, internal capabilities, use cases and measurable impact suggest a conversation focused on how technology is being applied within businesses rather than simply what it might be capable of doing.
The same applies to the wider agenda. Search, personalisation, data, conversion, revenue and content are being considered as connected parts of the customer and commercial journey.
Digital Travel 2026 takes place on 17-18 November 2026 at The Hurlingham Club in London. The event's newly released brochure provides further detail on the sessions, speakers and networking opportunities planned for the 12th edition.
Explore the official Digital Travel 2026 event brochure today: https://tinyurl.com/2wwrxc5f
Save 10% on your ticket: Enter code [TDM] when registering at https://tinyurl.com/y5fjmp5k
