Disney Advertising and United Airlines are set to revolutionise the ESPN Fantasy Football Draft by hosting a live event from 35,000 feet in the air. Scheduled for 25 August, ESPN host and fantasy expert Tyler Fulghum will make his picks aboard a United flight, utilising Starlink's high-speed Wi-Fi. Meanwhile, NFL Insider Field Yates, Writer/Analyst Mike Clay, and Fantasy/Betting Writer Liz Loza will join from ESPN's studio in Bristol, Connecticut.
The event, airing from 9 to 11 p.m. ET on ESPN and co-streamed on the NFL on ESPN YouTube channel, aims to showcase the capabilities of Starlink's inflight Wi-Fi. Maggie Schmerin, United's Chief Advertising Officer, highlighted the significance of this innovation, stating, "This live draft with ESPN shows how Starlink on United is opening up a new era of possibilities on board, where moments that matter don't stop when you take off."
In addition to the live draft, Fulghum will feature in a new commercial filmed during the flight, demonstrating how fans can stay connected even at cruising altitudes. This initiative follows United's 2024 agreement with SpaceX to equip its fleet with Starlink Wi-Fi, now active on over 500 aeroplanes.
Fans can also expect exclusive behind-the-scenes content from ESPN's social correspondent, Omar Raja, shared across social media platforms. This unique event underscores the growing importance of connectivity in enhancing passenger experiences and maintaining engagement with live events, regardless of location.
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