Dorsett launches corporate bookers’ programme

Christina Toh, Dorsett's area general manager for Malaysia (second right) launches Dorsett Choice
Christina Toh, Dorsett’s area general manager for Malaysia (second right) launches Dorsett Choice

Dorsett Hospitality International has unveiled a new programme that enables corporate bookers to earn points on their reservations.

The new ‘Dorsett Choice’ scheme got underway this month with the launch of a dedicated website. Corporate and MICE bookers using this platform will be rewarded with points that can then be redeemed for hotel, dining and shopping vouchers.

Members will also receive 10% off best available rates and 20% off F&B at participating hotels.

Initially, only the company’s hotels in Malaysia are participating in the programme, including those under the Dorsett, Dorsett Grand and Silka brands.

“Dorsett Choice is about building community and engaging with corporate guests via digital platform to ease the process on earning and redeeming their rewards,” said Jasmine Abdullah Heng, Dorsett’s vice chairman. “We want to ensure that our guests are getting higher value for money spent on room booking with our unique-designed digital platform. Ultimately, it will remain as the best way to accumulate points for additional value rewards.”

The scheme was launched at the newly-renovated Dorsett Kuala Lumpur.

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