Global travel media startup Trip101 reports that its 2021 performance shows 87% YoY growth in Gross Merchandise Value (GMV), 44% in revenue, and 90% in profit from bookings through its website despite the COVID-19 pandemic. This was fuelled by the rapid growth of vacation rental and Airbnb bookings in the United States and in over 200 countries across the globe.
Trip101 also projects accelerated growth in 2022 as Q1 saw GMV grow at 2.2 x YoY. The growth in GMV can be attributed to two travel trends that emerged from the pandemic – longer trips and workations.
In 2021, Trip101 reached a global audience in 200+ countries, with the United States, India and the United Kingdom being the top three countries. The number of users visiting Trip101.com grew by 49% in 2021 compared to 2020. Trip101’s market share in the United States also strengthened, growing 64% compared to the previous year. The United States remains the top country globally with the greatest number of users (65%).
This growth was driven by scaling article publications throughout the year, which brought the total number of published articles to 49,000. Trip101’s tech capabilities and global network of travel writers were both key in the success of scaling publication operations.