Dubai Media Incorporated has launched Dubai+, a new digital platform designed to offer safe, family-friendly content, under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum. Announced at a press conference attended by key media figures, the platform aims to strengthen Dubai's position as a leading hub for content creation in the Middle East.
Her Excellency Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, highlighted the platform's role in enhancing Dubai's media ecosystem. "Dubai+ reflects the emirate’s ambitious vision to keep pace with global shifts in media and digital broadcasting," she stated. The platform is part of a broader strategy to boost Dubai's competitiveness as a media production hub, encouraging private-sector participation and leveraging advanced technology.
Chief Executive Officer of Dubai Media Incorporated, Mohamed AlMulla, described Dubai+ as a comprehensive digital media ecosystem. The platform is set to expand its content offerings and deepen audience engagement, positioning itself as a key destination for Arab audiences. "The launch marks an important milestone in the platform’s development," AlMulla noted.
Dubai+ will feature more than 20 exclusive series, six original productions, and over 170 international films. It also includes a dedicated sports catalogue covering 12 live championships. Salem Balyouha, CEO of Media Content at Dubai Media Incorporated, emphasised the platform's commitment to family safety and high-quality content. "We are proud to introduce a platform that places family safety at the heart of the viewing experience," he said.
The launch of Dubai+ underscores Dubai Media Incorporated's leadership in shaping the media landscape, reinforcing Dubai's status as a regional and global content industry hub
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