EF Adventures and Backcountry have announced a strategic partnership aimed at enhancing the travel experience for adventure enthusiasts. This collaboration, revealed on 23 June 2026, designates Backcountry as the preferred outdoor gear partner for EF Adventures, a leading guided tour operator. The partnership will offer travellers curated gear lists, exclusive benefits, and membership to Backcountry's Summit Club Plus, whilst Backcountry customers will enjoy special deals on EF Adventures' tours.
The centrepiece of this partnership is the launch of "The Backcountry Tour Collection, powered by EF Adventures," which will feature exclusive tours designed for outdoor enthusiasts. These tours will blend EF Adventures' active exploration and cultural immersion with Backcountry's expertise in outdoor gear. Some tours will include appearances by Backcountry athletes and team members.
Travellers will benefit from expert-curated gear lists tailored to specific itineraries, such as the Bhutan Hiking tour on the Trans Bhutan Trail, Italy Biking in the Dolomites and Italian Alps, and a multi-adventure tour across New Zealand's North and South Islands. Each tour will feature "Gearhead Approved" products, ensuring participants are well-equipped for their adventures.
EF Adventures offers over 40 guided itineraries across 25 countries, combining activities like hiking, biking, and kayaking with cultural immersion. This partnership with Backcountry aims to enhance these experiences by providing travellers with the best gear and apparel, ensuring they are prepared for any adventure
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