FotoField / Shutterstock.comEmerging Travel Group (ETG), a global travel technology company, has announced a strategic partnership with digital travel platform Agoda to expand their accommodation supply and distribution. This collaboration will see Agoda connect to ETG’s hotel supply via the RateHawk API, adding millions of accommodation options across Europe, the US, Latin America, and the Middle East to its marketplace.
The partnership aims to broaden Agoda’s offerings for travellers from Asia and beyond, providing more choices for those planning trips to popular destinations worldwide. For ETG, this move supports its strategic expansion in the Asia-Pacific region by strengthening its hotel supply and enhancing customer choice.
Erik Akhmetgaliev, Regional Director APAC at RateHawk, highlighted the significance of the partnership, stating, “Partnering with Agoda is an important step for RateHawk in the Asia-Pacific region. ETG's hotel inventory, with its extensive geographic coverage, is already highly valued by our B2B partners globally.”
Danil Dachkevitch, Vice President of Strategic Partnerships at Agoda, added, “This partnership combines Agoda’s deep understanding of Asia and global customer reach with Emerging Travel Group’s diverse supply, giving travellers more choice across both platforms.”
Nikita Elagin, Managing Director for Consolidator Business Unit at ETG, noted the positive impact of Agoda on sales and customer experience across various destinations. The partnership also aligns with ETG’s focus on supply chain optimisation, leveraging synergies between the two companies to enhance their offerings.
ETG, founded in 2010 and based in the UAE, operates travel brands for individual travellers, B2B professionals, and corporate customers in over 190 markets. The company employs over 3,900 people globally.
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