Erica Antony to steer CWT’s go-to-market strategy

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CWT, the B2B4E travel management platform, has announced the appointment of Erica Antony as chief product officer. In this newly created role, she will provide dedicated leadership and focus to drive CWT’s product strategy and offerings in the market.

She will report to Patrick Andersen, executive vice president and chief strategy and commerce officer in US at CWT. “Erica is an exciting and welcome addition to the CWT team, bringing her successful track record of understanding customer needs and passion for delivering innovative solutions,” said Andersen. “In this new, dedicated role, and focusing on the ‘E’ in our B2B4E approach, she will use her skills, energy and motivational abilities to deliver a stream of new products with the increasing alignment for which our customers are looking.”

Her primary focus will be to evolve CWT’s customer-centric product approach, optimising organisational design and spearheading the company’s go-to-market strategy. Working closely alongside both Andersen and John Pelant, chief technology officer in CWT, she will also be responsible for further augmenting the company’s voice of the customer.

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