European travel sentiment has reached its highest level since 2020, with 82% of Europeans planning trips between April and September 2026, according to the European Travel Commission's latest report. This marks a significant 10% increase from last year, driven largely by younger travellers aged 18–34.
Despite the high demand, Europeans are adopting a more cautious approach to travel. The trend is towards shorter trips, with 38% opting for stays of 4 to 6 nights, whilst longer stays have decreased. Budgets are also tightening, with more travellers planning to spend up to $1,060 (€1,000) per trip and fewer budgeting $1,590 (€1,500) or more. This shift highlights a growing focus on value for money amidst economic pressures.
Safety, cost, and climate are key factors influencing destination choices. Safety is the top priority for 22% of travellers, followed by stable weather and attractive deals. Concerns about rising costs affect 20% of Europeans, whilst geopolitical tensions, particularly in the Middle East, are increasingly influencing travel decisions.
Intra-European travel remains dominant, with 90% preferring to stay within Europe. Southern and Mediterranean destinations are particularly popular, with Spain, Italy, and France leading the list. There is a notable increase in interest for exploring multiple cities within a single country, reflecting a desire for deeper experiences.
Miguel Sanz, President of the European Travel Commission, noted, “Europeans remain highly motivated to travel, even in a more complex global environment. We are seeing a more selective, value-driven approach, with travellers opting for shorter stays, more flexible plans, and carefully managed budgets.” This evolving landscape presents opportunities for destinations to offer integrated and seamless travel experiences
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