Explora Journeys has announced its intention to enter the river cruising market by signing a Letter of Intent with Den Breejen Shipyard, a Dutch shipbuilder, for the construction of its first luxury river ships. This move marks a significant expansion for the brand, which is known for its Ocean State of Mind philosophy that blends the freedom of sea travel with European elegance.

The company, part of the MSC Group and headquartered in Geneva, Switzerland, aims to bring its unique approach to Europe's iconic rivers. Explora Journeys is renowned for its luxurious ocean travel experiences, featuring spacious oceanfront suites and a focus on European hospitality. The brand's expansion into river cruising is expected to reflect the same high standards of service and design.

Details about the ship design, onboard experiences, and itineraries are yet to be disclosed, but the company plans to open sales in 2027. This initiative follows the introduction of Explora I and Explora II in 2023 and 2024, respectively, and the recent addition of Explora III, the brand's first LNG-powered ship, in 2026. Explora IV is expected to join the fleet in early 2027, with further expansions planned through 2028.

Explora Journeys' entry into river cruising signifies a strategic move to diversify its offerings and capture a new segment of luxury travellers. The brand's commitment to sustainability and advanced environmental technologies will continue to be a priority as it expands its fleet.

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