Brand Manager, International Students
Lead hyper-scale growth and retention efforts for all international student audiences (Chinese, Indian, Korean, etc); lead and execute the content strategies for all international student audiences, including key landing pages, organic social and blog, that is relevant and engaging while also achieving SEO and conversion goals; recruit brand ambassadors, loyalists and advocates for the StudentUniverse brand; be the brand guardian for all international student audiences, ensuring consistent tone of voice at all touch points both internally and customer-facing; monitor market trends as well as trends among the target audience and share with the organization how those trends should impact marketing and product efforts; own the strategy for consistently gathering actionable customer feedback and sharing it with the organization to drive product innovation that will delight the customer and lead to increased loyalty and sales; manage communications with customers and public sentiment through social media and review sites; manage media relationships, identify opportunities for comment and PR exposure on relevant topics; set relevant Objectives & Key Results (OKRs) to define and measure success; and be a stakeholder in cross-functional team/taskforces that require brand oversight for the international student audiences.
Requires a Bachelor’s degree in Marketing, Communications, Linguistics or related field and three years of experience as a Market Development Strategist, Market Research Analyst, Marketing Specialist, Brand Manager or related occupation. Requires three years of experience researching the behaviors, travel trends & communication preferences of the StudentUniverse Chinese International Student audience. Requires two years of experience building partnerships with the Chinese Students & Scholars Associations (CSSA’s) across US Universities. Requires one year of experience with community management and marketing promotions on Chinese social media platforms like WeChat and Weibo. Also requires fluency in Chinese for communication with student audiences in China. Pre-employment processing for this position requires passing background checks. Located at StudentUniverse.com, Inc. in Waltham, MA. E-mail resume and cover letter to [email protected].
Benefits Include:
Generous remuneration structure
Travel perks/discounts.
Health & Wellness Programs and Employee Financial Wellness Services
Generous paid-time off policy
National/International Award Nights and Conferences
Diversity & Inclusion initiatives
Benefits including vision, medical, and dental
Employee Assistance Program
401k program with partial match
Employee Share Plan
Global career opportunities in a network of brands and businesses
Ongoing training and professional development
Fun and flexible work environment
Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
Employee giving program
Annual Charity Trip
Office Environmental Program
1 Volunteer Day per Calendar Year
Any offer of employment in the USA that would require you to attend an office location or company event is contingent upon providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
Please note this is a hybrid role and will at times require you to work from an FCTG location once our return to the office plan is announced.
Location: Waltham, MA
If this sounds like the opportunity you have been waiting for and you would like to be part of our award winning culture then APPLY NOW.
Travel is booming once again, and our roles are being filled quicker than a nonstop from London to New York. We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
FCTG USA is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success! Please contact [email protected] if you need any assistance.