Final push for BTA votes

Consumer voting in the 2017 British Travel Awards will close on September 30, meaning companies nominated for an award have just a few more weeks to lobby for votes. 

Champagne Reception and enetrtainment. British Travel Awards 2016. Photo by Steve Dunlop +447762084057

Votes have been coming in all summer in support of favourite travel companies with consumers being incentivised with the chance to win travel prizes by voting.

BTA’s chief executive Lorraine Barnes Burton said: “ Nominated companies who haven’t got round to lobbying for votes shouldn’t despair there is still time! These last few weeks of consumer voting can be a game changer; historically the most votes are placed during this period – sometimes it’s strategic, with companies wanting their competitors, who may be in the lead, to have a false sense of security and sometimes it’s because nominees have taken this long to get round to approaching their customers for votes! “

Lobbying tactics have seen nominees using the BTA direct voting app on their websites, in all staff online communications and with direct customer database mailouts.

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