Finnair Plus and Radisson Rewards have announced a strategic partnership allowing members to convert points between flights and hotel stays. This collaboration aims to provide greater flexibility and enhanced rewards for travellers, uniting Finnair's strong presence in Nordic and Baltic air travel with Radisson Hotel Group's extensive network of 1,600 hotels worldwide.

The partnership enables members to maximise their rewards across every journey. Finnair Plus members can now convert Radisson Rewards Points into Avios, the loyalty currency of Finnair Plus, and vice versa. Additionally, Finnair Plus members can request a status match to Radisson Rewards, unlocking hotel benefits based on their airline tier.

Radisson Rewards Premium and VIP members will have exclusive access to Finnair Plus Silver, Gold, and Platinum tiers by invitation. Elina Zois, VP Loyalty, CRM & Customer Care at Radisson Hotel Group, stated, “Building stronger connections between travel partners and loyalty ecosystems is central to how we are growing Radisson Rewards.”

This partnership reflects both brands' commitment to delivering exceptional experiences and rewarding customer loyalty. Finnair Plus members benefit from the airline's adoption of Avios, offering expanded earning and redemption opportunities across the oneworld alliance network.

Gerben Sikkema, Vice President Loyalty at Finnair, expressed excitement about the collaboration, highlighting the value it brings to members throughout their travel journey. The partnership is expected to enhance the travel experience for frequent travellers, providing seamless access to a broad network of destinations, hotels, and travel services.

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