Following the success of the inaugural Change Makers Summit in Peru this June, leading small group adventure operator G Adventures has announced it is carrying the incentive forward to a new location in 2020. The Change Makers Challenge incentivises agents to focus on ‘changing people’s lives through travel’, and invites them to rediscover why they love selling travel in the process.
The 2020 Change Makers Challenge will commence starting 1 July until 31 January 2020. It culminates in the Change Makers Summit which will be hosted in a mystery location in April 2020. Here, more than 150 change makers from the UK & Ireland, Central Europe, South Africa, Canada, the United States and Australia & New Zealand will be brought together, including members of G Adventures’ team of global purpose specialists from around the world.
Similar to the 2019 event, the summit will comprise of a week-long trip where agents see first-hand the positive impact community tourism has for local people, as well as destination highlights to help build their product knowledge. At the end of the trip, agents will have a full-day, immersive G Adventures experience and be treated to a party night to remember.
There are three ways agents can earn their space at the Change Makers Summit in 2020. All agents will automatically receive one entry per ‘life changed’ (traveller booked) and there will be wildcard opportunities throughout 2019. Finally, the ‘social good’ entry submission category returns with a deadline of 31 December 2019. This category rewards agents who tell a story about how they have done work that gives back to their community or the travel community at large.
Brian Young, managing director of G Adventures, says the company’s purpose as an organisation is to change lives through travel. The Change Makers incentive reimagined the traditional FAM trip and is designed to show valued agency partners that each G Adventures trip they sell has a positive impact on both their customers and the local people in the places G Adventures goes.
“The Change Makers Summit was an incredibly powerful opportunity for our agency partners to experience a new take on the traditional FAM trip, seeing not only what G Adventures does in the destinations we visit but why we do it. The feedback from the agents following the Summit was that meeting the local people, visiting social enterprise projects and seeing firsthand the benefits of community tourism, powered by the trips that they sell was, quite simply, life-changing”.
The meaningful connections built between agents from all regions around the world and the G Adventures team are ones that will last for years to come. I’m thrilled to see the second year of this great incentive launch, allowing us to share the culture of our company and to inspire more agents to help change lives,” says Young.