‘Game On!’ MakeMyTrip forays into UAE with first campaign for IPL cricket fans

TD Editor

MakeMyTrip, one of the leading travel tech platforms in Asia announced its foray into the United Arab Emirates with its portfolio of rich travel offerings for travellers across Abu Dhabi, Dubai, Sharjah, Ajman, Fujairah, Ras Al Khaimah, and Umm Al Quwain. With over two decades of experience in serving and catering to the ever-evolving traveller needs in the region, the company has now set its focus on redefining the experience for travellers in the UAE through its wide gamut of offerings spanning across flights, hotels, staycations, activities and more.

In parallel, as the UAE gears up to welcoming and hosting India’s biggest cricket celebration, the Indian Premier League (IPL), to add more thrill and excitement for cricket lovers, it will launch its first customer engagement campaign, Game On! on 19 September.

As the company enters one of the key global travel and tourism hubs, Rajesh Magow, co-founder and group CEO of MakeMyTrip said: “We are excited to bring MakeMyTrip to the UAE and introduce rich travel offerings that are stamped with our deep understanding of evolving traveler needs that will serve the expatriate as well as Emirati population in the region. We are looking forward to elevating the travel experience through hassle-free booking processes, safe travel options available at great value, and seamless post booking support. As the travel industry gets back on the rails after pandemic-led disruption, we continue to believe in the long-term opportunity in travel and are confident of the opportunity that the UAE market represents as a global travel hub.”

As the company expands into the UAE market, it brings with it an all-inclusive travel platform that will allow travellers to discover, choose, and book from a wide range of travel options. The offerings on the platform are tailored to suit the diverse interests and demands of all customer segments. The travel offerings on the platform are well suited to serve the needs of the UAE’s large expatriate community as well as the local population. The services are already live on MakeMyTrip Website, Mobile-Web and App in English, and the Arabic version is set to be launched soon.

With people gradually returning to travel in the new normal post the pandemic, it has readapted its offerings to assure safety standardization and augmented hygiene standards in compliance with the guidelines issued by WHO and local travel authorities. Together with its partners across the value chain, the company has successfully rolled out its offerings for airlines, hotels and holiday packages including staycations, daycations in conformity with MySafety, its safety assurance programme that ensures safety across all travel touchpoints.

The Game On! campaign has been themed and conceptualised around reviving the vigour of celebrating life in the world post-COVID-19 — by marrying two most loved out and about activities — cricket and travel. The campaign includes a one-of-a-kind gaming contest on the app allowing travel and cricket fanatics to participate in daily raffle contests and trivia on IPL – gratifying winners with ‘unlimited cash earn, and unlimited burn on anything travel’ and more.

This season, MakeMyTrip is also rooting for and co-sponsoring three teams including Royal Challengers Bangalore (RCB), Mumbai Indians (MI) and Chennai Super Kings (CSK). As part of the Game On campaign, winners of the daily run ‘predict and win’ contest will also get an exclusive chance to interact with their favourite players virtually.

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