Glasgow is set to launch its Tourism Action Plan for 2026-2028 on 22 April, following its impressive rise to 5th place in the Global Destination Sustainability Index. This achievement marks Glasgow as the only non-Nordic city in the top five, underscoring its commitment to sustainable tourism. The city has seen a significant increase in green accreditation, with 68% of hotel rooms now certified, up from 41%.
The new plan aims to further enhance Glasgow's reputation as a sustainable and inclusive tourist destination. It aligns with the Glasgow City Economic Strategy and prioritises events and heritage. The visitor economy, which supports over 37,000 jobs, is set to benefit from a visitor levy, funding initiatives like the 'Let’s Go Glasgow' business improvement district and the Night-Time Economy Commission.
Glasgow's tourism success is attributed to collaboration with industry stakeholders. Dom McKay, CEO of SEC and Chair of the Glasgow Tourism Advisory Forum, highlighted the city's growth through hosting major events, noting, "Glasgow is one of Europe’s major event cities." Lynne Cooper, VisitScotland Regional Director, praised the city's collaborative efforts, stating, "The success Glasgow is experiencing with its tourism strategy is a testament to the collaboration that the city has managed to foster."
Glasgow Airport's expansion, with 26 new routes, reflects growing global confidence in the city. Kam Jandu, CEO of AGS Airports, remarked, "This enhanced connectivity means the world is now even closer to everything this city has to offer." As Glasgow continues to strengthen its tourism strategy, it positions itself as a leading sustainable destination
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