Global Hotel Alliance (GHA) expands its footprint into Japan via its agreement with Tokyu Hotels & Resorts Co, Ltd (THR), a premier Japanese hospitality group.
THR operates the Tokyu Corporation’s hospitality chain Tokyu Hotels, and the signing marks a milestone in GHA’s strategic growth in Asia.
Tokyu Hotels has long been synonymous with Japanese elegance and exceptional service, operating a portfolio of hotels since 1960 renowned for blending contemporary comfort with cultural authenticity.
As the founders and previous owners of the Pan Pacific brand back in 1989, with whom they’ve retained a marketing agreement for four hotels in Tokyo and Kyoto, the chain is familiar with the value of the alliance.
A growing market
Japan has consistently ranked among the world’s top destinations. In 2025, Japan welcomed 42.7 million international visitors, with Tokyo named among the top five most visited cities globally.
The country’s blend of traditional culture, modern cities, beautiful nature and warm hospitality continues to captivate travellers worldwide.
According to GHA chief executive Chris Hartley: "With Japan seeing a sustained boom in tourism, our agreement with TOKYU HOTELS is both timely and strategic. We look forward to welcoming such an authentic and well-established Japanese brand into the GHA family; it will mark a key milestone in expanding our presence in one of the most dynamic travel markets in the world."
THR president and representative director Takashi Takei added: “This partnership is a natural step forward in our international strategy. As a hotel chain rooted in Shibuya, one of Tokyo’s most dynamic and attractive destinations, we are pleased to join forces with GHA to offer our guests greater benefits through GHA Discovery while introducing our unique Japanese hospitality to a broader global audience in the future. Through our diverse portfolio across Japan, we aim to serve as a gateway for international travelers to gain a deeper understanding of Japan. We’re excited to become part of a network that shares our commitment to excellence and guest satisfaction.”
