GlobalData Plc has announced the integration of its AI research analyst, Ava, into Microsoft 365 Copilot, allowing enterprise users to access trusted market and company intelligence directly within their workflows. This integration, unveiled on 8 July 2026, aims to streamline decision-making by embedding GlobalData's intelligence within the widely-used Microsoft platform.

Jonathan Hardinges, Chief Strategy Officer at GlobalData, highlighted the significance of this development: “By embedding Ava into Copilot, we are making GlobalData’s trusted, source-backed intelligence available at the point of need, so teams can move faster from question to evidence-based insight, with confidence and traceability.” This integration utilises the Model Context Protocol, enabling Copilot to request and deliver insights from GlobalData’s proprietary data.

The collaboration between GlobalData and Microsoft seeks to democratise access to high-quality intelligence, traditionally confined to specialist tools. By integrating Ava into Copilot, more teams, including those in strategy, finance, and procurement, can benefit from external intelligence without the need for technical expertise. This approach supports more consistent decision-making across organisations.

Caroline Vojdani, Global Head of Customer Success at GlobalData, noted, “With Microsoft, we are unlocking a massive opportunity for our enterprise clients to drive efficiency, foster collaboration, and achieve significant advancements in their digital transformation journey.” Rob Howard, Corporate Vice President at Microsoft, added that this integration allows organisations to make informed decisions without switching tools.

This development marks a step towards enhancing productivity and efficiency by reducing the friction between research and action, ultimately supporting faster, evidence-based decision-making

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