Gold Medal has reported a 59 per cent increase in room nights to Florida for holidays in 2018 demonstrating the demand for agents, and their customers, to book well ahead. In response to the growth in out of date range bookings, the long-haul operator is launching its new 2018 Florida brochure.
This will allow agents to book further ahead than the 11-month window for scheduled air and book package holidays to the US state throughout 2018.
Agents booking with Gold Medal are also able to guarantee prices for their customers on Florida packages flying with Virgin Atlantic from London Gatwick, Manchester and Glasgow, including peak booking periods and school holidays.
In addition to featuring all of the region’s world-famous holiday hot-spots, from Orlando and the Gulf Coast to Miami and the Florida Keys, the new 68-page brochure will now include two new coastal destinations to soak up the state’s year-round sunshine; Palm Beach and New Smyrna Beach.
With the launch coinciding with Walt Disney World Resort’s popular ‘Free Disney Dining’ promotion, whereby guests staying in certain resort hotels with pre-booked Park Tickets dine for free throughout their stay, the brochure also highlights Florida’s world-famous theme parks and attractions. Aside from traditional favourites, such as Walt Disney World Resort, SeaWorld Parks & Attractions® and Kennedy Space Center, this entertaining collection now also includes the third immersive experience from Universal Orlando Resort™; Volcano Bay water park, whose new adventure-drenched thrills will be making a splash from May this year.
To ensure agents have all the tools they need to drive bookings to the state, the trade-only specialist has created a pack of supporting sales materials as part of its ‘Funshine Florida’ campaign. These include window posters, e-shots, social media offers and point of sale collateral plus a 24-page mini brochure which showcases all the tactical promotions offered to the sunshine state, from free nights and room upgrades to reduced rates.
