Gulf Air unveils ‘boutique fares’

TD Editor

The national carrier of Bahrain, Gulf Air, has introduced a new pricing concept for its air fares to make it easier and clearer to its passengers regarding what’s included in each price bracket.

The new ‘boutique fares’ come in three branded options for economy class and two branded options for falcon gold class. Passengers can now choose the most suitable fare option depending on their travel needs and desired services along their trip.

With ‘Light’, ‘Smart and ‘Flex’ fare options introduced in economy class and ‘Smart’ and ‘Flex’ introduced for falcon gold class, all passengers can conveniently choose any price option which comes with set benefits, including luggage, flexibility in changing or cancelling itineraries, earning Falconflyer miles, advanced seat selection, priority boarding and Falcon Gold lounge access.

The airline has also revamped its internet booking engine and mobile app to accommodate these fare changes showcasing a brand-new look and feel with a faster booking process for the customers.

The new experience will be easier with less steps from selecting flights and seats to completing the purchase and it will be empowered by user friendly tools such as seat maps.

Vincent Coste, Gulf Air’s chief commercial officer said: “We’re excited to introduce ‘boutique fares’, a refreshed concept of branded fares to our worldwide customer base. This will not only give them the freedom to choose what they exactly need during their trip with us, but it will also allow passengers to have more control in how much they spend when purchasing a ticket from Gulf Air. Now, they can decide what they pay for by choosing the fares that suit them most.”

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