Hang Lung Properties has unveiled the third phase of its "66 and beyond" anniversary celebration with the launch of the "66 Let Loose Summer Carnival" across 11 mixed-use commercial developments in the Chinese Mainland. Running through July and August, the carnival features three main themes: "Let's Play," "Let's Move," and "Let's Jam," offering a blend of pop-up markets, sports activities, and live music events.
The "Let's Play" theme highlights trendy summer markets, encouraging young people to explore new ideas and lifestyle inspirations. "Let's Move" focuses on sports and wellness, promoting a healthy lifestyle, whilst "Let's Jam" features the 66 Summer Music Festival and Chinese Valentine's Day programmes, showcasing renowned bands to strengthen cultural ties.
Key events include the Summer Lemon Party at Centre 66 in Wuxi, featuring limited-edition desserts, and the Qixi Music Festival at Parc 66 in Jinan, which will host popular bands and local stars. Olympia 66 in Dalian will host a craft beer festival with over 50 brewers, and Spring City 66 in Kunming will debut a mushroom-themed pop-up in collaboration with SUNNYMORE.
These activities, combined with exclusive HOUSE 66 member perks such as bonus points and gift offers, aim to infuse city living with fresh energy and create lasting value for local communities. Hang Lung's commitment to sustainability is evident, with 90% of its properties powered by renewable energy, aligning with its net-zero goal by 2050
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