Hard Rock International has unveiled its "All Teams. One Place." campaign, a global initiative celebrating this summer's major football tournament. The campaign, featuring football icon Leo Messi, offers fans a chance to win a once-in-a-lifetime meet-and-greet with the star, alongside over 300 additional prizes, including stays at Hard Rock Hotels and exclusive merchandise. The campaign spans Hard Rock properties worldwide, uniting fans through a global sweepstake and unique experiences.

The campaign's highlight is the Global Messi Sweepstakes, running from 15 June to 31 July 2026, open to fans in countries including the US, UK, and Argentina. The grand prize includes a meet-and-greet with Messi, return airfare to South Florida, and a two-night stay at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood. Additional prizes include hotel stays and Unity loyalty programme points.

Jim Allen, Chairman of Hard Rock International, stated, "Hard Rock provides the energetic, inclusive atmosphere for fans everywhere." Messi added, "Football is for everyone, and Hard Rock's offerings help fans represent their team and watch the matches together."

The campaign also introduces the Messi Legendary Suite at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood, offering an immersive experience with bespoke memorabilia. Additionally, Hard Rock Cafes worldwide will feature the Messi Legendary Burger and a limited-time menu inspired by global cuisines.

As an Official Miami World Cup 2026 Host City Supporter, Seminole Hard Rock Casino Hollywood will host themed events and support the Miami Host Committee's Mobility Plan. The campaign also supports "It's a Penalty," a nonprofit focused on preventing abuse and trafficking during major sporting events

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.