Heat up, prices down: Eurowings unveils unique weather campaign with temperature discount

TD Editor

The largest German vacation airline Eurowings is now offering, for the first time, a so-called ‘temperature discount’. The height of the discount is calculated according to the monthly average temperature in the respective country, which is advertised. The airline is thus defying the crisis in air travel with new services, entertaining campaigns and attractive offers.

First station for the new offering is Italy. With the southern climate of Italy, which in September averages a pleasant 23.1 degrees Celsius, is particularly worthwhile for travel lovers. Guests who book a direct flight to Italy will receive a flight discount corresponding to the average temperature of 23.1%.

All destinations in Italy that the airline flies to are included in the campaign – Cagliari, Bari, Naples, Venice, Lamezia Terme, Brindisi, Milan, Rome, Catania, Bologna and Olbia. The next country with the new ‘temperature discount’ has already been selected – and will be published shortly.

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