Hilton has announced the debut of its Spark by Hilton brand in Asia Pacific with the opening of two hotels in Bengaluru and Goa. This marks the beginning of a strategic partnership with Olive Hospitality to establish 150 Spark by Hilton hotels across India. The brand, launched in 2023, aims to provide reliable and quality stays at accessible prices, catering to the growing demand from middle-class travellers seeking simplicity and value.
The Spark by Hilton Bengaluru Marathahalli Outer Ring Road, with 82 rooms, is strategically located in one of the city's busiest tech and commercial areas. Meanwhile, the 64-room Spark by Hilton Goa Calangute caters to leisure travellers and corporate groups in one of India's top holiday destinations. Both properties are designed to meet local preferences, offering amenities such as DIY dosa stations and self-serve chai carts.
Alan Watts, president of Asia Pacific at Hilton, stated, “India continues to be one of Hilton’s most exciting growth markets in Asia Pacific, fuelled by strong travel demand, rising consumer confidence and an expanding appetite for quality branded stays.” The brand's expansion in India reflects Hilton's commitment to adapting its offerings to local markets whilst maintaining its global hospitality standards.
Further Spark by Hilton openings are planned in key Indian cities, including Jaipur, Nashik, and Hyderabad, as the brand seeks to redefine value-driven hospitality in the region
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