Hostaway, a leading vacation rental software provider, has launched Booking Website Pro, a new tool designed to enhance direct booking strategies for property managers. This innovative platform incorporates AI-driven marketing and SEO tools, enabling managers to diversify their channel mix and strengthen their independent brands.
As competition among online travel agencies intensifies, property managers are increasingly seeking ways to attract guests directly. Booking Website Pro offers advanced customisation options, AI-assisted marketing, and search optimisation tools tailored for vacation rental businesses. This release aims to provide property managers with greater control over their online brand presentation whilst integrating seamlessly with Hostaway’s property management system.
Key features of Booking Website Pro include an intuitive drag-and-drop editor, conversion-optimised templates, and an embedded booking engine that syncs real-time availability and prices with Hostaway. Additionally, AI-powered SEO tools generate headlines and descriptions, whilst a smart marketing suite facilitates targeted email campaigns and promotional activities.
Marcus Räder, CEO and Co-Founder of Hostaway, stated, “Professional property managers are increasingly focused on owning their customer relationships and strengthening their brands. Booking Website Pro gives them the tools to compete more effectively in search, communicate their value clearly, and convert traffic into direct bookings.”
With 70% of operators already having a direct booking site, Booking Website Pro aims to increase the percentage of bookings generated through owned channels, addressing the current challenge where nearly two-thirds of operators generate less than 25% of their bookings directly
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