After buying rivals GTA and Tourico Holidays, accommodation supplier Hotelbeds Group consolidated all brands in a single platform – Bedsonline.
On Monday, Hotelbeds has announced that it would gradually cut down on the number of brands it uses and would gradually phase out the TravelBound, TravelCube and GTA brands. The company would migrate its pumped-up portfolio and travel agents into the new and improved platform.
The new platform is accompanied with a new logo and brand identity. Bedsonline claims to offer travel agents:
- More than 170,000 hotels worldwide, with over 90,000 directly, 24,000 transfer routes, 18,000 activities and 140,000 hire cars, all sourced by a team of 1,000 contractors.
- A powerful search engine designed specifically for the needs of agents, allowing users to filter and compare results in a flexible and practical way, including intuitive email and PDF functions.
Local sales teams in every market with significant local knowledge and industry know-how ready to take care of all the needs of customers.
“Help all our partners boost revenues and profits”
Hotelbeds Group, bedbank managing director, Carlos Muñoz, said: “Once again it gives me great pleasure to reiterate our commitment to supporting our travel agent customers globally as part of our strategy to innovate in the bedbank sector.
“This new enhanced offering will help all our partners boost revenues and profits by access to a greatly enhanced portfolio, improved functionality and increased chances to upsell high-yielding complementary travel services.”
Retail travel agents director, Alistair Rodger, said: “The feedback about the Bedsonline platform has been fantastic – due to its superior functionality – but we’re looking to continue to improve the experience still further, beyond the booking platform itself, by establishing a truly 360-degree proposition to fully support the growth of our travel agent partners.
“Already we are speaking with our customers globally to explain to them how they will benefit from these changes. Shortly we’ll be hosting a series of events and workshops to present the new enhanced offering.
“Cherry-picking the best-of-class functionalities”
Rodger concluded: “This follows the expansion of our product portfolio and strengthened position to negotiate the best deals for our customers with the inclusion of Tourico Holidays and GTA into our group – along with all the additional improvements we have made by cherry-picking the best-of-class functionalities and know-how from across the three companies, such as improved payment options, operational support and loyalty rewards.”