Hotelbeds Group has strengthened its Transfer & Activity Bank (TAB) business by agreeing to distribute Big Bus Tours on a global basis.
The long-term deal is expected to deliver a significant increase in passengers for Big Bus Tours, which is the world’s largest privately-owned operator of open-top sightseeing tours.
As part of the “Preferred Partner” deal, these tours will be sold via Hotelbeds’ pool of more than 35,000 travel partners, including travel agencies, OTAs, tour operators and airlines.
“Taking a Big Bus Tour is recognised by tourists all around the world as the first thing to do when arriving in a new city, and we’re simply thrilled to be its global partner,” said Javier Arévalo, managing director of the TAB business. This news forms part of our commitment to our customers to provide them with the best and widest range of product available, at the best prices, for real-time instant booking.
“The addition of the walking tours, boat cruises and attraction packages with the same hop-on, hop-off concept makes this agreement more exciting still,” he added.
Omid Golshan, executive vice president of global growth at Big Bus Tours, commented; “We look forward to deepening our partnership over the next few years through an even closer relationship with Hotelbeds Group and its extensive network of global distribution partners. Together we should be able to accelerate our growth whilst ensuring customers receive the very best value for their city experiences.”
Big Bus Tours now provides sightseeing tours in 19 cities across four continents, with services in 26 languages. This deal forms part of Hotelbeds Group’s strategy – announced last November at the WTM – to triple its TAB sales.