Disney face lift to push Marvel and Frozen in Asian markets

Hong Kong Disneyland Resort have officially kicked off the multi-year transformation of the park, with new attractions and entertainment experiences that will bring Disney characters and stories to life in ways never seen before.

In the six years starting 2018, the resort will continue to grow and create more fun for guests with an array of new offerings. The first to open next year under this expansion project will be a Moana-themed entertainment venue in Adventureland.

“We are thrilled to create amazing first-of-a-kind experiences based on some of Disney’s best brands, including Marvel and Frozen, here at Hong Kong Disneyland Resort,” said Samuel Lau, executive vice president and managing director of the resort. “Marvel and Frozen are popular with guests across our Asian markets. The new expansion will greatly enhance the appeal of HKDL to guests of all ages and genders in the region. It will give guests new reasons to travel to the resort and this amazing city.”

Lau, along with Howard Brown, general manager and regional executive of Walt Disney Imagineering Asia, and Mickey Mouse joined in on a special moment to mark the beginning of work for the multi-year expansion, which has been continuously growing and adding fun new offerings since it opened in 2005.

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