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HotelsGlobal

Hyatt ramps up roll-out of lifestyle brands

By Mark Elliott On Jun 16, 2017
Guest Contributor

Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly

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Hyatt Place Shenzhen Airport
Hyatt Place Shenzhen Airport

Hyatt is accelerating the expansion of two of its so-called “lifestyle” brands, Hyatt Place and Hyatt House.

In the first six months of 2017 the company opened 19 new hotels under these two brands, and it expects to end the year having added 50 new Hyatt Place and Hyatt House properties around the world.

Key openings so far this year include the first Hyatt Place hotel in Australia, located in Melbourne, the brand’s second Canadian hotel in Edmonton, plus New York’s first Hyatt House hotel.

“We expect to open more than 50 Hyatt Place and Hyatt House hotels in 2017, which is a testament to our commitment to strategic growth for these brands throughout the world,” said Steve Haggerty, Hyatt’s global head of capital strategy, franchising & select service. “We are proud that Hyatt Place and Hyatt House hotels continue to open in markets where our guests are travelling, further demonstrating the overall strength and resonance of the brands with developers, owners and guests.”

Hyatt House rooms are designed for extended stays
Hyatt House rooms are designed for extended stays

China is a key growth area for these two brands; the 203-room Hyatt Place Yinchuan Dayuecheng became the country’s fifth Hyatt Place hotel when it opened earlier this year, and other properties are in the pipeline in Beijing, Foshan, Shanghai, Shenzhen, Tianjin and Wuxi.

India is also a strong growth market for Hyatt’s lifestyle brands, with five Hyatt Place hotels currently operating in the country and others planned in Bengaluru, Hyderabad and Vadodara. Elsewhere in Asia Pacific, new Hyatt Place or Hyatt House hotels are due to rise in Jakarta, Kathmandu, Tokyo, Kuala Lumpur, Melaka, Taipei and Bangkok.

In total there are now more than 350 Hyatt Place and Hyatt House hotels open in more than 200 cities around the world. Both brands offer a series of convenient,  24-hour facilities for travellers, such as “grab and go” F&B outlets, fitness centres and free Wi-Fi. Hyatt House properties are more residential in feel, with units featuring kitchen facilities, making them more suitable for the extended-stay market.

HyattHyatt PlaceHyatt House
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