The booking platform for free tours and low-cost experiences, Freetour.com, has announced the appointment of Ignacio Merino Romero as its new Chief Executive Officer (CEO).
Merino joined the company two and a half years ago as Head of Business Development, during a particularly challenging period for the tourism sector, still recovering from the pandemic's aftermath. Since then, he has been a key figure in the company’s recovery and growth, leading strategic initiatives and forging international partnerships that have enabled Freetour.com to expand to 145 countries and over 1,100 destinations worldwide.
With over 15 years of experience in managerial roles across various tourism companies, Merino brings strong expertise in management, strategy, and international development. Alongside the dedication and hard work of the entire Freetour.com team, he has played a key role in diversifying the offering, opening new markets, and strengthening relationships with local operators: efforts that have been fundamental to repositioning the company as one of the leading players in affordable tours and travel experiences.
“It is an honour to take on this new challenge and to continue working with a team that has shown exceptional resilience and passion,” said Merino. “We will remain committed to responsible, accessible, and sustainable tourism, connecting travellers with authentic experiences around the world.”
In 2024, the company recorded the best results in its history in terms of revenue, bookings, and customer numbers. Since its foundation, Freetour.com has connected nearly 10 million travellers with local guides through a wide range of walking tours worldwide.
With this appointment, Freetour.com enters a new phase of consolidation and international growth, relying on leadership that combines sector experience, strategic vision, and a strong commitment to responsible and quality tourism.
