Indian Hotels Company (IHCL), India's largest hospitality firm, has announced the opening of Ayodhyām, Ayodhya – IHCL SeleQtions, a new hotel in the sacred city of Ayodhya. This development aims to tap into the growing trend of spiritual tourism in India, offering a unique stay experience that aligns with the city's revered status.

The 162-room hotel draws inspiration from Ayodhya's rich cultural and spiritual heritage, providing guests with expansive, light-filled spaces in a contemporary setting. Dining at the hotel's restaurant, Divyam, features a menu that emphasises local culinary traditions and authentic flavours. Additionally, the hotel boasts a fitness centre, an outdoor pool, and versatile venues for weddings and conferences, all designed to enhance the destination's character.

Deepika Rao, Executive Vice President of New Businesses & Hotel Openings at IHCL, stated, “Spiritual tourism in India continues to see strong momentum, with Ayodhya being among the country’s most revered destinations. Ayodhyām, Ayodhya – IHCL SeleQtions is positioned to meet this demand, offering a stay experience that reflects the city’s spiritual significance whilst catering to the evolving expectations of today’s traveller.”

The hotel offers curated experiences that draw from the city's living traditions, such as morning aartis, storytelling sessions by kathavachaks, sattvic dining, and guided spiritual trails, including visits to the sacred river Sarayu. General Manager Brij Rajpali expressed enthusiasm about welcoming guests to this spiritual retreat, designed to offer a tranquil stay closely connected to its surroundings.

With this new opening, IHCL continues to expand its portfolio, reinforcing its position as a leader in the hospitality industry

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