Importance of music in the reopening of hotels

TD General Manager & Managing Editor

Rightsify, the global music licensing and royalty collection agency based in Pasadena, California, has
today published a report regarding the importance of music in the reopening of the hotel industry.

As the world slowly reopens after a challenging year of COVID-19, businesses find new ways on how
they can bounce back. There are some fascinating insights in this report on how hotel guests’ perception
and behavior are influenced by environmental cues such as music.

The key sections of the report are:
– Thinking fast and slow
– A state of mind
– Music and biorhythms
– Make your brand heard

Rightsify explains how guests are hugely influenced and affected by the smallest of environmental cues
without being consciously aware of it. Playing slow and relaxing music in hotels can be of major value as
it slows down the heart rate of the listener and helps put them at ease.

The report can be downloaded for free and is useful for professionals in the hospitality, retail or food and
beverage industries to get a better understanding of how music benefits their business.




For more information on the report, please contact Rightsify

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