Incredible Journeys, a specialist touring brand of Gold Medal Travel Group, has announced a pioneering partnership with Newmarket Holidays. This collaboration marks Incredible Journeys as the first business-to-business (B2B) tour operator to provide travel agents with access to Newmarket Holidays' escorted touring programme. The partnership allows agents to access 30 standalone tours from Newmarket's award-winning portfolio, with more to be added in the coming months.
The collaboration offers agents the flexibility to create personalised itineraries by adding pre- and post-tour stays, multi-centre extensions, and bespoke packaging. This approach enables agents to tailor tours to meet individual client needs, unrestricted by fixed durations and flights.
Sarah Lancashire, Marketing and Interim Product Director at Incredible Journeys, expressed enthusiasm about the partnership, stating, “We’re thrilled to be working with Newmarket Holidays and being the first B2B tour operator to bring their tours to the trade. Newmarket’s product is a brilliant fit for Incredible Journeys and will hugely strengthen our offering, giving agents even more choice, confidence and flexibility.”
David Sharman, Chief Commercial Officer for Newmarket Holidays, echoed this sentiment, highlighting Incredible Journeys' reputation and tailored packaging capabilities as key factors in the partnership. “We’re excited to see agents benefit from our offering for the first time and helping them introduce Newmarket Holidays to customers via a dedicated trade channel,” he said.
With consumer demand for experiential holidays on the rise, this partnership is poised to offer significant advantages to travel agents and their clients. Newmarket Holidays tours are now available for booking through Incredible Journeys, promising a new era of flexibility and choice in the travel industry
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