India a vital source market for Seychelles
Kickstarting the year on a high note, Tourism Seychelles participated in two of India’s largest travel trade shows, OTM and SATTE. With a commitment to strengthening its position in India, Tourism Seychelles showcased its multi-faceted experiences, services, and products at these shows.
Amid positive sentiments and healthy projections, the island nation engaged with existing and potential trade partners and media at OTM held in Mumbai, followed by SATTE in Delhi. Aside from Tourism Seychelles’ representative team in India, the delegation included Winnie Elisa and Selma Magnan from the Tourism Seychelles headquarters, and Harshvardhan D. Trivedi from Air Seychelles, along with Silver Pearl, the DMC heavily focused on the Indian market, and hotel brands, Berjaya Hotels & Resorts (at OTM) and Mango House by Hilton (at SATTE).
Speaking about their vision for the Indian market, Bernadette Willemin, Director General of Destination Marketing for Tourism Seychelles, said they were delighted to be a part of such considerable events.
“India has always been a key source market for us. At OTM and SATTE, we had the opportunity to reconnect with our trade partners and build new partnerships. As we continue to work on diversifying our offerings, India will prove to be a major accelerator, given its young population’s love for travel and Seychelles itself. We plan to invest more in India and leverage various platforms, trade shows, and media relations in the coming months,” she added.
Tourism Seychelles has put together a roadmap to position itself as a preferred destination in various segments, such as MICE, adventure, eco-tourism, nature, wildlife, and luxury offerings, along with the already popular honeymoon segment. With a goal to surpass the arrival figures from 2022, Seychelles is nurturing strategic trade partnerships through roadshows, workshops, and incentive programmes.
Working tirelessly on its PRs and marketing campaigns, Tourism Seychelles is increasingly investing in entertainment industry collaborations. Seychelles aims to penetrate the deeper pockets of the Indian market that are registering a significant rise in interest. India remains one of the top six source markets for Seychelles, an archipelago in the Indian Ocean, and continues to grow in reach, visibility, and popularity.
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