IndiGo plans to enter into an agreement with Accor to collaborate and offer unique travel and hospitality benefits to their loyalty program members. As part of the larger relationship between IndiGo and Accor, the two partners have agreed to develop a strategic collaboration through their loyalty programs – IndiGo BluChip and ALL – Accor Live Limitless. In the coming weeks, the two brands will work towards a more comprehensive engagement framework to launch a value proposition that will drive deeper member engagement and loyalty.
This first-of-its-kind loyalty programs collaboration between IndiGo’s BluChip Rewards and Accor’s ALL Accor Live Limitless loyalty program would allow to partner on a wide range of initiatives such as rewards points sharing, co-branded loyalty and seamless two-way conversion. This would enable members to earn and redeem points across flights, stays and experiences. IndiGo’s strategic partnership with Accor will underscore their collaborative efforts to enhance travel experiences for passengers.
The two brands will also collaborate for joint marketing initiatives and explore future growth opportunities.
Pieter Elbers, Chief Executive Officer, IndiGo said, “We are excited to be working on a strategic partnership with Accor to elevate the travel experience and maximize the rewards of our valued loyalty members. Last year at IndiGo’s 18th anniversary, the launch of BluChip loyalty program was announced. And to date, since its launch in November 2024, over 2 million members have already enrolled with BluChip. Now IndiGo moves to the next phase to strengthen its loyalty program by exploring and developing strategic partnerships. In line with IndiGo’s ambition to become a global aviation player, partnering with Accor, a likeminded global hospitality brand, will open new and unparalleled opportunities for IndiGo’s BluChip members. As India’s economy soars and the aspirations of its people evolve, we are also reimagining air travel to offer our customers enhanced benefits.”
Sébastien Bazin, Chairman & Chief Executive Officer Accor, said, “At Accor, we are dedicated to redefining hospitality by creating seamless, rewarding and meaningful experiences for our guests worldwide. This exciting partnership with IndiGo represents a powerful synergy between travel and hospitality, bringing together two industry leaders to enhance the journey of millions of loyalty members. Together ALL and BluChip will expand the horizons of customer engagement, offering greater flexibility and value across flights, stays and experiences. We are thrilled to take this bold step with IndiGo and look forward to shaping the future of travel together.”
