Inghams to launch new agent training portal

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Inghams is set to launch The Academy this week –  a bespoke Learning Management System for travel agent partners.

The new learning portal will invite agents to build upon their knowledge of Inghams’ Ski and Lakes & Mountains programmes via a range of video and interactive courses, separated into modules.

In the lead-up to the launch, 25,000 branded tea bags were sent out to 5,000 agents, alongside a guide on how to use The Academy, encouraging them to sit, have a cup of tea and learn with Inghams.

Simon McIntyre, head of Sales, said: “We’re delighted to launch The Academy, it’s more proof of our investment and commitment to our travel agent partners and the importance of our agents to our overall business success. Rich content and engaging modules were created with the E-learning specialist’s The Creative Engine’ who specialise in E-learning for major retailers.  We’ve designed the learning modules to enable agents to speak knowledgably about our vast year-round product range, and to match their existing customers to our holiday types.

Our ski modules cover the basics of the ski holiday and what to expect from a potential ski customer. We know that many agents don’t have first-hand experience in ski and these learning modules aim to equip them as much as possible to talk confidently about the product and our programmes. Our summer modules cover the vast number of destinations we offer along with what guests can expect on a holiday with Inghams.

The content will be continuously updated to keep agents best informed and their knowledge refreshed. Another important element is that agents can keep track of their progress and learning achievements and can even be in with a chance of winning one of our many fantastic prizes as they work their way through the modules.”

On completing a minimum of three modules, over the next six months agents will be automatically entered into a monthly prize draw. Prizes include a holiday to Lake Garda, £200 worth of Love to Shop vouchers, an ipad, flights with BA, a £150 experience day voucher and a holiday to Austria.

Modules take approximately four – six minutes to complete, and include Ski: A beginner’s guide, Ski: For Intermediate & advanced skiers, and Chalets & Chalet Hotels for winter, whilst summer modules include Lakes & Mountains and Lake Garda, one of Inghams’ most popular summer resorts. Additionally, agents can enhance their Inghams knowledge by watching video tutorials on the history of the company, the Inghams team and the company’s USPs.

To register to use The Academy, agents can visit and enter their usual Inghams agent password to get started.

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