ITC Hotels Limited has announced the signing of a management agreement for a new Welcomhotel in Salasar, Rajasthan. This 145-key hotel, set on a six-acre site, aims to cater to the increasing demand for pilgrimage tourism, destination weddings, and leisure travel in one of India's most revered spiritual destinations. The development is part of ITC Hotels' strategy to expand its footprint in high-potential areas whilst celebrating India's cultural heritage.

The hotel will feature 145 guest rooms and suites, an all-day dining restaurant, a lounge, and approximately 12,000 square feet of indoor banqueting and event space. Recreational facilities will include a swimming pool, spa and fitness centre, and a dedicated kids' club, providing a comprehensive experience for families.

Anil Chadha, Managing Director of ITC Hotels Limited, stated, "Rajasthan remains one of India's most loved tourism destinations, drawing visitors through its unique blend of heritage charm, culture, spirituality, and festivity. Salasar occupies a special place within this landscape, attracting visitors from across the globe."

The hotel is designed to reflect Rajasthan's architectural grandeur, featuring traditional courtyards, elegant arches, and regional motifs. This aligns with ITC Hotels' commitment to responsible hospitality and sustainability, as the chain leads globally in LEED Zero Water and LEED Zero Carbon certifications.

Salasar, home to the renowned Salasar Balaji Temple, attracts numerous pilgrims annually. The new Welcomhotel aims to enhance the pilgrim experience and meet the evolving needs of visitors seeking immersive venues for celebrations and special occasions

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