JA Resorts & Hotels, a homegrown legacy brand in the United Arab Emirates, has announced its partnership with GIATA DRIVE. With this partnership, real-time hotel information across hundreds of sales channels will be showcased via a central platform to increase visibility at a global level.
Founded in 1981, JA Resorts & Hotels portfolio now features 10 distinct properties across the United Arab Emirates and Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories.
By leveraging GIATA’s premium hotel content solution – GIATA DRIVE – JA Resorts & Hotels will now be able to display the most recent and comprehensive information about its properties, which is accessible across GIATA’s extensive global network of over 20,000 channels. This will also allow the brand to streamline content distribution on a single cloud-based platform and significantly reduce the amount of time spent managing hotel information.
Robert El Khoury, Vice President of JA Resorts & Hotels said: “We’re delighted to announce this partnership and we‘re really looking forward to taking it forward. At JA Resorts & Hotels, we’re always striving to offer our guests exceptional experiences and to always keep them updated with the brand’s latest news. With this partnership, all of our essential content will be seamlessly showcased to our guests, while enhancing visibility and accessibility to our hotels and resorts.”
“We believe that content is king. Hotels that are able to stay competitive and profitable with the most up-to-date hotel information will be the winner,” says Rainer Schaefer, Vice President Sales, at GIATA GmbH. “Our platform, GIATA DRIVE – which offers an all-in-one content solution – will help JA Resorts & Hotels get found easily and delight their customers with more content journeys to joy.”