Dubai-based JA Resorts & Hotels has announced the repositioning of its flagship resort in Dubai’s Jebel Ali Beach.
Formerly known as JA Jebel Ali Golf Resort, The Resort, Jebel Ali Beach will comprise of three properties; JA Palm Tree Court, JA Ali Beach Hotel and JA Lake View Hotel with 348 keys due to open in September 2019.
Set within 128 acres, it offers a variety of room types, from dedicated family rooms to luxurious suites, an 800-metre private beach, four landscaped swimming pools, a choice of 16 restaurants and bars and an abundance of leisure activities.
“An exciting progression”
Anthony Ross, CEO, JA Resorts & Hotels, said: “This is an exciting progression in our plans to further develop our unique portfolio of properties and expand on their offerings, which started with the revamp of JA Hatta Fort Hotel last year.
“The Resort, Jebel Ali Beach has been a destination that has provided family-focused holidays since 1981 and our 40% repeat guests that we welcome back is a testament to this.”
The Resort, Jebel Ali Beach is a 10-minute drive to the Dubai Parks & Resorts (Legoland, and Legoland Water Park Bollywood Parks and Motiongate). It also offers a world-class 9-hole golf course, horse-riding, pistol or clay shooting, a fully-equipped water sports centre, and fishing from the Marina.
Just steps away from its rooms, guests can jump on a seaplane and experience Dubai from the sky, swing a racquet at the JA Tennis Academy, play beach volleyball or relax with a spa or traditional Hammam treatment.
William Harley Fleming, cluster general manager of The Resort, Jebel Ali Beach, said: “The rebranding of the resort and new property will solidify its position as one of the most well-known family-friendly resorts in the UAE. Work is now well underway and at the interior fit-out stage and set for the confirmed September 2019 opening.”
“Three very different accommodation offers in one destination”
Fleming added: “We have now started work on a new property, which will add more new rooms, restaurants and two new swimming pools into the mix, giving our guests three very different accommodation offers in one destination.
“As the resort develops, it may have a new look and a new name, but it will continue to provide the same first-class visitor experience that has made both UAE residents and travellers feel at home for several decades.”