Jet2holidays recognises top travel agents in VIP conference

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Craig Davidson, GM of trade sales (left), Peter Andre, Ryan Jackson and Alan Cross, head of trade (right)
Craig Davidson, GM of trade sales (left), Peter Andre, Ryan Jackson and Alan Cross, head of trade (right)

Jet2holidays has underlined its commitment to independent travel agents during its biggest ever annual VIP conference, hosted by head of trade Alan Cross and singer Peter Andre.

The UK’s second-largest tour operator whisked away more than 300 top performing agents and delegates to the AR Diamante Beach & Spa in Calpe, Costa Blanca, where it outlined its vision for the future, launched a brand new product targeted at millennials called VIBE by Jet2holidays, and shared plans on how Jet2holidays plans to further strengthen its partnership approach to working with agents.

Jet2holidays also revealed significant changes to its trade website, with independent travel agents able to search for package holidays to multiple destinations from different UK airports on Jet2holidays’ trade site.

Other updates to the trade site include filtering searches by Jet2holidays’ brands, such as VIBE by Jet2holidays and Jet2CityBreaks.

“We have demonstrated how committed we are”

Alan Cross, head of trade at Jet2holidays, said: “We have enjoyed another successful year working in partnership with independent travel agents, and we have demonstrated how committed we are to strengthening our relationship with them during our biggest ever annual VIP conference.

“With more opportunities than ever to grow our businesses together, we are sure that everyone came away from the conference with a real sense of how they can increase sales and grow their businesses by working in partnership with Jet2holidays.”

To support independent travel agents during the busy January booking season, the company also announced that it will be recruiting almost 20 promotional executives between January and March, doubling the size of the trade team and adding a significant resource to help agents boost sales during a key sales period.

The conference also included a prestigious themed gala dinner where agents scooped awards for their achievements in helping drive awareness and sales of Jet2holidays over the past year.

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