Jin Jiang Hotels has partnered with Trip.com Travel Singapore Pte Ltd to strengthen their presence in the ASEAN region. The companies have signed a three-year Memorandum of Understanding (MoU) to leverage their ecosystems across ten ASEAN nations, including Singapore, Thailand, and Malaysia, to boost brand equity and develop hospitality ecosystems.

The collaboration introduces a unified fixed commission structure for Jin Jiang Hotels' properties in the region, replacing traditional floating commission models. This aims to improve commercial transparency and provide a stable foundation for sustainable growth. The partnership will also create a seamless travel experience by integrating booking, destination activities, and aftersales support, addressing the challenge of overseas customer acquisition for ASEAN hotels.

By combining Jin Jiang Hotels' offline hospitality portfolio with Trip.com's online global reach, the alliance seeks to increase local occupancy rates and diversify the guest mix. The companies plan to build an integrated tourism and accommodation ecosystem to enhance tourism connectivity and support local hospitality.

In addition to the strategic cooperation, Jin Jiang Hotels has established a strong local presence in Southeast Asia with dedicated teams in Malaysia, Indonesia, and Vietnam. This infrastructure supports the company's international development and upcoming property openings, driving growth with a deeper local focus.

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