1. JOB SUMMARY

Responsible to manage for public relations & media planning to promote Pattana & affiliate companies, for both traditional media and social media and also news published both off-line and on-line media channel to have more awareness, also monitor Pattana and other competitor news. Planning for CSR activity and motivate staff to join.

1. ESSENTIAL DUTIES

• Preparation of annual PR plan.
• Prepare PR & Communications work plan based on the assigned policies, including calendar of major features, advertising opportunities, collateral, etc.
• Up-to-date the media database for both traditional and social media and/or bloggers for the effective working and more exposure of the entities and activities to all target audiences regionally, nationally and internationally.
• Manage content for both off-line and on-line channel.
• Manage for Social media plan; boost post, ad, seeding, SEO, SEM, Google Ad, etc
• To maintain an effective working relationship with all media, electronic and print, local national and international to encourage and maximize coverage of the properties and its events
• Create for at least one topic per month for any interview or article to make more company awareness and also for media coverage.
• Prepare PR action plan and deadlines for all events & promotions.
• Monitor the guests’ comments on Facebook, IG, Twitter, Agoda, TripAdvisor, Google, etc.
• To identify appropriate and relevant search engines, websites and internet opportunities to maintain an effective presence of the properties, and assist hotels in maintaining such visibility.
• Maintain all Social Media and implement a Social Media annual/monthly and quarterly plan.
• Follow department annual budgeting and ensure that all expense will be controlled in the budget.
• To assist for the production of all publications, seasonal brochures, and any other material required and ensure that all of the publications meet high professional and quality standards.
• Manage for CSR activity and motivate staff to participate.
• Create PR activities to make advantage for relationship between Pattana and others, especially media both in Bangkok and Chonburi.
• Work collaboratively with team to create and manage integrated marketing strategies
• Coordinate communications projects with vendors for the development production of marketing materials
• Assist in developing revenue sources through supplier’s membership, exhibits and sponsorship, events and others that create and maintain the image of the company to customers
• Assist in reviewing and editing existing promotional materials for marketing effectiveness, cross-selling implications and adherence as brand guidelines
• Assist to analyse and evaluate the effectiveness of marketing methods, costs, and results and recommend solutions to improve those methods
• Assist in Develop, establish and execute short/ long-term marketing plans, marketing support, goals, strategies, direction, and analysis, budget and financial planning, assessment

1. HEALTH, SAFETY, AND SECURITY.

• Attend any health, safety & security training as required by the company.
• Report all accidents, dangerous occurrences, or hazards to your Superior.
• Be conversant with Health & Safety & Security Policies and procedures

1. GENERAL RESPONSIBILITIES

• Attend work with full commitment and work in accordance with the business code of ethics
• Keep up to date with changes in policy and procedures
• Adhere to the hotels grooming policy
• Abide by the hotels rules and regulations
• Accept that management can change my job description and responsibilities at any time