Journey, a leader in hotel retailing, has appointed Joe Watkins as Head of AI and Data to spearhead AI innovations across its Hospitality Performance Platform. Watkins, who has a robust background in AI and data strategy from his work with brands like Tesco and KFC, will focus on expanding AI capabilities to enhance non-room revenue for over 750 luxury hotel partners.
Watkins will report to Journey’s Chief Product and Technology Officer, Andrew Metcalfe, and will oversee the development of AI services for hotel clients. His role includes managing Journey’s internal AI working group, which focuses on experimentation and responsible technology adoption. This appointment aligns with Journey's international expansion in Ireland and Spain, aiming to boost ancillary revenue and personalise guest experiences.
The platform enables hotels to manage not just rooms but also spa, dining, and wellness experiences through a seamless booking flow. Watkins will enhance data and AI usage in product innovation and decision-making, unlocking new value for hotel partners. The strategy includes AI-driven personalisation and AI-enabled self-service tools.
Simon Bullingham, CEO of Journey, stated, “Joe brings exactly the kind of leadership we need as AI becomes a bigger part of how hospitality businesses grow and operate.” Watkins added, “There is a significant upside from applying AI more effectively across hospitality, especially in technologies that enable experience management and experience retailing.”
Journey’s platform is used by renowned clients such as Nikki Beach and Corinthia, aiming to increase guest spend and loyalty through a unified guest experience
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