• NEWS
    • PODCASTS
    • SUBSCRIBE TO OUR NEWS
    • ADVERTISE WITH US
  • EVENTS
    • EVENT PHOTOS
    • EVENT VIDEOS
    • THIRSTY THURSDAYS
    • CONFERENCES
    • NETWORKING
    • TRAINING & WORKSHOPS
  • JOBS
    • FOR JOB SEEKER
    • FOR EMPLOYER
  • COMMUNITY
    • SEARCH PEOPLE
      • Create a profile now
    • SEARCH COMPANIES
      • Create a profile now
  • EVERYTHING TD
    • About TD
    • What is Native Content?
    • Advertise with TD
    • Connect with Gary (CEO)
    • Connect with Chris (GM)
    • Connect with Tory (Director of Sales)
    • Connect with Anthony (Sales -AU/NZ/SP)
    • Connect with Paul (BDM-Global)
    • Connect with Crystal (BDM-Singapore)
  • SELF SERVICE
    • PACKAGES AVAILABLE
    • POST A TRAVEL BLOG
    • UPLOAD YOUR EVENT

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS
    • Asia
      • Cambodia
      • Indonesia
      • Laos
      • Malaysia
      • Philippines
      • Singapore
      • Vietnam
      • Australia
    • Thailand
    • China
    • India
    • Middle East
    • UK & Europe
    • USA
  • SECTORS
    • Air
    • Appointments
    • Business Travel
    • Cruise
    • Hospitality
    • HR & Careers
    • Luxury Travel
    • MICE
    • Technology
    • Tourism
    • Travel Agents
  • FEATURES
    • Sponsored
    • Travel Guides
    • Interviews
    • Podcasts
    • Guest writers
    • Competitions
    • Incentives
    • Reviews
    • By the Way
    • PR Newswire
    • BusinessWire
    • Mergers & Acquisitions (M&A)
      • Hotel & Travel businesses for sale
  • TRAVEL GUIDES
    • Ponant Yacht Cruises and Expeditions
    • South Australia Tourism Guide
    • The Residence by Etihad Airways
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • FREE TRAINING COURSES
    • Traveluni Online Courses
Travel Daily
AirTourismFamily & Group Travel

Kid-centric travel balloons to US$500 billion industry

By Kristin Mariano On May 7, 2018
TD Editor
Share

A new trend has been emerging in the hospitality industry: hotels and resorts catering to kids are becoming more popular among families. According to Family Travel Association, family travel has evolved into a USD500 billion industry that remains, on the whole, untapped.

Largely different from windowless rooms dubbed as “kid-friendly”, properties catering to little ones, as how it would appeal to adults, now feature interactive training grounds for budding global citizens.

Luxury-travel designer at SmartFlyer Melissa Rosenbloum claimed that since the 9/11 attack and the increasing threats of crime and terrorism, parents are wary of leaving their kids at home. Most folks choose to tag along their kids on their trips, others plan regular family vacations to spend some quality time together.

The 2017 US Family Travel Survey revealed that 88 percent of the 1,599 respondents say they are likely to travel with their child or children this year. 70% claimed that amenities for children were a key factor in deciding where to stay.

New spin on “kid-friendly”

Some establishments have kids’ club and feature amenities that are designed for young tots. The mere existence of a kids’ club can make seemingly non-family-friendly vacations work for both parent and child.

Take Brando, a resort on the private island of Tetiaroa in French Polynesia, for example. Who would want to bring their kid in French Polynesia? However, the resort features a Lagoon School where kids can learn about life, snorkel, hunt treasure, and watch whales, which makes it an ultimate bucket list destination even for kids.

Properties that are kid-friendly do not simply drive demand, they create loyalty among consumers. Unlike Walt Disney Co. that target middle class families, most hotel chains curate their facilities for children of high-net-worth parents.

Camp Hyatt

Hyatt is one of the pioneers in family-friendly activities. In the 1980s, the hotel chain introduced Camp Hyatt. The hotel then partnered with National Geographic to revamp the program in 2009 and offered a wide range of activities, such as Zumba classes set to Caribbean soca music, learn about the St. Kitts Sea Turtle Monitoring Network, or create their own petroglyph drawings on volcanic rocks.

Now, there is a band of businesses that are now capitalising kid-friendly amenities. L’Apogée Courchevel, a high-end ski resort in the French Alps, offers perfume- and chocolate-making workshops for kids. Scotland’s Gleneagles have a fleet of quarter-sized Land Rovers for their little guests. Hampshire’s Chewton Glen offers a boot camp designed for aspiring chefs.

Ultimately, investing in kid-friendly amenities will reap rewards as millennial and Gen Z travellers are more than willing to put their kids’ experience first than their own. They would think that it is their kid’s trip and they are happy as long as the tots are enjoying themselves.

 

Hyatt
Share
You might also like
Global

Hyatt opens first full-service hotel in Puerto Rico

Hotels

Hyatt and SLH alliance grows at “rapid pace” with 27 new countries

Hotels

Hyatt to expand luxury portfolio with over 20 new hotels by 2020

Hotels

Hyatt: “The Middle East is seeing a rising demand for lifestyle hotels”

Prev Next

Comments are closed.

LATEST STORIES

  • Unveiled: Kerala Travel Mart looks at revitalising tourism

    LIV Hospitality Design Awards Launches as one of the most comprehensive Design Competitions dedicated to the Hospitality industry.

    Ajman Tourism launches interactive digital map

    These international holidays will cost whole lot more as travel spend jumps 200% here in 2020

  • Saudi citizens married to non-Saudis can now travel abroad

    Travel giving you the blues? Why 66% Americans find vacation planning during pandemic ‘stressful’

    Jomsom Muktinath Trek

    Qantas delays international return until the end of October

  • Phuket wants to open up without quarantine

    No testing, no quarantine: New Philippine travel protocols to spur domestic tourism

    Podcast: Taronga Zoo Roar & Snore

    Podcast: NOX Dine in the Dark Singapore

Vaccination Updates

‘Tis the time to travel! Senior travellers bounce back with…

How Dubai is implementing digital verification of traveller…

Emirates operates flight with fully vaccinated frontline…

Thailand prepares measures for vaccinated travellers for Q3

Prev Next 1 of 25

Re-opening updates

Unveiled: Kerala Travel Mart looks at revitalising tourism

Ajman Tourism launches interactive digital map

These international holidays will cost whole lot more as…

Saudi citizens married to non-Saudis can now travel abroad

Prev Next 1 of 5
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time

Popular Posts

Unveiled: Kerala Travel Mart looks at revitalising tourism

Seabourn Previews Exclusive Special Events On 145-Day…

Australia will require COVID-19 vaccination for entry

Health passport app to roll out with 20 airlines

Prev Next 1 of 14
Search
Follow Us

Menu
  • News
  • Events
  • Jobs
  • Community
  • Subscribe
About
  • About Travel Daily (TD)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2021 - Travel Daily. All Rights Reserved.
X
Travel Daily
GET THE LATEST TRAVEL INDUSTRY NEWS, JOBS AND EVENTS STRAIGHT TO YOUR INBOX!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?
No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
Not a member yet? SIGN UP FOR FREE
Sign in

Recover your password.

Sign in

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn
I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
Already have an account? LOG IN
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
        • Cambodia
        • Indonesia
        • Malaysia
        • Myanmar
        • Philippines
        • Laos
        • Singapore
        • Vietnam
        • Australia
      • Thailand
      • China
      • India
      • Middle East
      • UK & Europe
      • USA
    • SECTORS
      • Air
      • Appointments
      • Business Travel
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE
      • Technology
      • Tourism
      • Travel Agents
    • FEATURES
      • Sponsored
      • Travel Guides
      • Interviews
      • Podcasts
      • Guest writers
      • Reviews
      • Competitions
      • By the Way
      • PR Newswire
      • BusinessWire
      • Mergers & Acquisitions (M&A)
        • Hotel & Travel businesses for sale
  • EVENTS
    • Webinars
    • Thirsty Thursdays
    • Photos
    • Videos
    • Conferences
    • Networking
    • Training & Workshops
  • JOBS
    • For Job Seeker
      • Create a profile now
    • For Employer
      • Create a profile now
  • COMMUNITY
    • Search community profiles
    • Search Companies
  • TRAVEL GUIDES
    • Ponant Yacht Cruises and Expeditions
    • South Australia Tourism Guide
    • The Residence by Etihad Airways
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • FREE TRAINING COURSES
    • Traveluni Online Courses