LATAM Airlines has announced a strategic partnership with Meili, a leading technology platform, to integrate direct car hire bookings into its digital ecosystem. This collaboration aims to streamline the travel experience for LATAM customers by allowing them to book car hires directly through the airline's website and mobile app, eliminating the need for third-party redirects.

The partnership is a significant step for Meili as it expands its presence in Latin America, a rapidly growing travel market. By leveraging Meili's ancillary technology, LATAM can offer a seamless, branded car hire journey that enhances customer satisfaction and loyalty. Travellers will also have the opportunity to earn LATAM Pass miles, further integrating the car hire service into LATAM's loyalty programme.

Mike McGearty, CEO and Co-founder of Meili, expressed enthusiasm about the partnership, stating, “We’re thrilled to partner with LATAM Airlines, a long-standing leader in Latin American aviation. This partnership represents our shared vision of elevating the traveller experience whilst returning control of distribution to car hire partners.”

Mark Lamac, Ancillary Director of LATAM Airlines, highlighted the benefits for passengers, noting, “This partnership allows us to directly incorporate car hires into our digital channels, making it easier for passengers to plan their entire trip in one place.”

This collaboration not only enhances the travel experience for LATAM's customers but also marks a pivotal moment in Meili's global growth strategy, focusing on integrated ancillary solutions in the travel industry

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