• NEWS
    • SUBSCRIBE TO TD
    • ADVERTISE WITH US
  • EVENTS
    • THIRSTY THURSDAY
      • RSVP PORTAL
    • VIDEOS
    • PHOTOS
    • COMPETITIONS
    • TRAINING
    • CONFERENCES
  • JOBS
    • SEARCH FOR JOBS
    • POST A JOB
  • EVERYTHING TD
    • About TD (Travel Daily Media)
    • Advertise with TD
    • What is Native Content?
    • Executive team
      • Gary (Founder/CEO)
      • Chris (GM & Managing Editor)
      • Mali (Finance Mgr)
    • Content team
      • Kristin (Senior Editor)
      • Kanchan (Editor)
    • Sales team
      • Anthony (Regional Director-APAC)
      • Paul A (BDM-Asia)
      • Martin (BDM-Asia)
      • Paul M (BDM-Bangkok)
    • Events team
      • June (Director)
      • Arlene (Snr Events Mgr)
      • Krystal (Attendee Relations)
      • Zy (Snr Sales Mgr)
      • Mary (Snr Sales Mgr)
      • Arjay (Snr Sales Exec)
  • SELF SERVICE
    • 2023 TD Media Kit
    • Submit Press Release
    • Self Service portal
    • Upload your Travel Blog

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS/SECTORS
  • FEATURES
    • Partner Articles
      • Airlines / Airports
      • Car Rental
      • Conferences
      • Cruising (Ocean)
      • Cruising (River)
      • Destination Management (DMC)
      • GDS / CRS
      • Hotels & Resorts
      • Hotel Management Company
      • Hotel Technology
      • HR / Appointments
      • Insurance
      • Meetings, Incentives, Conferencing, Exhibitions (MICE)
      • Travel Agents (all)
      • Travel Technology
      • Tourism Boards
    • Interviews
    • Industry appointments
    • Laugh of the day
    • Travel Bloggers
    • Podcasts – Features
    • Podcasts – Daily News
    • Mergers & Acquisition
      • Investor/Buyer wanted
      • Business for sale
      • M&A News
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Rewards Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
    • Nominate Someone
    • Nominate yourself
  • IWTA AWARDS
    • Awards site
    • Nominate
    • Buy tickets
    • Sponsor
Travel Daily
BloggersGuest Column

Let’s talk about numbers and opportunities for travel agents

By Maria Papathanasiou On Mar 13, 2020
Guest Contributor

Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly

Share

We have talked a lot about the differences between brick-and-mortar travel agents and online travel agents, but this is the time to look up the numbers, to see the trends and opportunities. While more and more people go online to book their trips, these same trips become more complicated, more, let’s say, globetrotting, hence sometimes expertise is needed. So, let’s take a look at the numbers, shall we?

1. According to Facebook IQ1, 51% of people traveling for leisure research their flights for less than a week (in the US at least). This should tell you that people don’t want to spend too much time researching flights and looking for better deals. But there ARE better deals to be made and this here is an opportunity that travel agents (whether online or brick-and-mortar) can make the best of.

2. Facebook IQ also says that 55% of travelers evaluate their flights online, but 90% purchase their flights online. This discrepancy makes it difficult to properly assess the numbers, but it seems that there is space here for travel agents to communicate their offers better in order to help more people evaluate their flights (even before purchasing). This means to present themselves as the experts they already are. This is difficult to do and probably against the trend, but it is an opportunity.

3. It seems counterintuitive, but, according to TrekkSoft 2019, direct online bookings fell (in percentage) between the years 2017 and 2018 from 79.2% to 66.7%, while agents and affiliates went up from 17,5% to 24,3%. Agents and affiliates include of course both online and brick-and-mortar travel agents, but these stats tell us that people need guidance, that the world is big and they want experts to tell them if their choices are good.

4. According to PhocusWright, 53% of people who use their mobile phones to book a trip do so a week before the trip at most. 38% wait until the metaphorical last minute (last couple of days). So, cellphones are good for spontaneous traveling. But there is a large percentage of people who like to do their research, book in advance and use methods that are better suited for gathering information than a cellphone; and travel agents can focus on these people.

5. Family travel is booming, according to Conde Nast Traveller.1 Freelancing and homeschooling make the family schedule more flexible, but this doesn’t mean that families have time to organize everything. And who can help them choose their travel destination and book flights and hotels? You guessed right: an experienced travel agent!

travel agentsstglobehotel wholesale
Share
You might also like
Consumer

The Advantage Travel Partnership launches ‘Travel & See in 2023’  

Cruise

NCL to pay commission on NCFs to Travel Advisors

Associations

AFTA welcomes “Come and Say G’Day” Global Campaign

England

Record number of travel agents attend ‘Taste of PATA’ London

Prev Next

Comments are closed.

POPULAR STORIES

Hyatt Regency Lisbon opens with 204 keys in Portugal

The St. Regis Venice triumphs at Marriott’s EMEA General…

Carnival Sells The Seabourn Odyssey to Mitsui O.S.K. Lines

Budapest Airport adds winter routes with Wizz Air

Prev Next 1 of 5,528

PARTNER CONTENT

  • The Gem of the East: Rayong Marriott Resort & Spa is the idyllic getaway near Bangkok

    Read More...
  • There is no destination like it: Experience Rottnest Island with Rottnest Express

    Read More...
  • Calling for nominees: TD IWTA to honour inspiring women in a prestigious award ceremony

    Read More...
  • The time to Get Modern is now

    Read More...
  • 5 ways Sabre reduces turbulence as NDC takes off

    Read More...
  • 5 reasons why you should stay in the newly-renovated Le Méridien Bangkok

    Read More...
  • Discover the excellent MICE offerings of Bali Dynasty Resort

    Read More...
  • 137 Pillars Suites & Residences Bangkok: The perfect destination for a remote work experience in the Thai capital

    Read More...
  • Discover luxury and convenience at Ascott Thonglor Bangkok

    Read More...
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Klook.com
Search
MENU
  • News
  • Events
  • Jobs
  • Subscribe

MARKETS

  • Asia
  • Australia
  • New Zealand
  • India
  • Middle East
  • UK & Europe
  • USA

SECTOR

  • Airlines
  • Airports
  • Cruise
  • Hospitality
  • HR & Careers
  • Luxury Travel
  • MICE (Meetings, Incentives, Conferencing, Exhibitions)
  • Travel Tech
  • Tourism
  • Travel Agents
About
  • BOOK A SALES CALL
  • About TD (Travel Daily Media)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2023 - Travel Daily. All Rights Reserved.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?

Sign in with Google

No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

CREATE A NEW PROFILE
SIGN IN TO EXISTING PROFILE
back

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
back

Recover your password.

back

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
      • China
      • Pacific
      • India
      • Middle East
      • UK & Europe
      • USA & Canada
    • SECTORS
      • Airlines
      • Airports
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE (Meetings, Incentives, Conferencing, Exhibitions)
      • Travel Tech
      • Tourism
      • Travel Agents
    • FEATURES
      • Partner articles
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • Hotel Technology
        • HR / Appointments
        • Insurance
        • Meetings, Incentives, Conferencing, Exhibitions (MICE)
        • Travel Agents (all)
        • Travel Technology
        • Tourism Boards
      • Interviews
      • Industry appointments
      • Travel Bloggers
      • Podcasts – Features
      • Mergers & Acquisition
        • Buyers/Investors wanted
        • Business for sale
        • News
  • EVENTS
    • Thirsty Thursday
      • RSVP Portal
    • Photos
    • Videos
    • Webinars
    • Competitions
    • Conferences
  • JOBS
    • Search for Jobs
    • Post a Job
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Reward Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
    • Nominate Someone
    • Nominate yourself
  • IWTA AWARDS
    • Awards site
    • Nominate
    • Buy Tickets
    • Sponsor