Maharashtra is positioning itself as a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism, with the state government implementing key initiatives under the Maharashtra Tourism Policy 2024. The Maharashtra Convention Bureau, the first of its kind in India, is at the forefront of this initiative, inviting global organisers and stakeholders to host events in the state.

The Bureau, announced on 21 May 2025 at IMEX Frankfurt, is headquartered in Mumbai and led by the Additional Chief Secretary (Tourism). It aims to streamline event hosting, enhance coordination with organisers worldwide, and develop a skilled workforce through training and certification. The focus is initially on the Mumbai Metropolitan Region, Pune, Nashik, Nagpur, and Chhatrapati Sambhaji Nagar.

Sanjay Khandare, Additional Chief Secretary (Tourism), stated, "Maharashtra is committed to creating a world-class ecosystem for meetings, conferences, conventions, and exhibitions. Through the Maharashtra Convention Bureau, we are providing organisers with a single point of facilitation and a collaborative platform that makes planning and hosting events easier."

The economic impact of MICE tourism is significant, supporting jobs across various sectors such as hotels, transport, and event management. MICE travellers contribute to the local economy by spending on accommodation, dining, and other services. Many extend their visits, exploring more of Maharashtra's attractions.

With continued investment in infrastructure and destination marketing, Maharashtra is steadily building its presence as a leading destination for business events. The state government invites organisers and industry professionals worldwide to explore partnership opportunities and the support available through the Maharashtra Convention Bureau

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