Marriott International has announced the beta launch of Ask Bonvoy, an AI-powered search tool designed to transform how Marriott Bonvoy members explore travel options. Initially available in US English, the tool is accessible on Marriott.com and the Marriott Bonvoy mobile apps for a select group of users. This innovative feature allows members to use natural language queries to discover stays, amenities, and experiences across Marriott's extensive portfolio of 10,000 properties in 146 countries.

Ask Bonvoy is part of Marriott's strategy to enhance the travel planning experience by offering intuitive and personalised search results. Anthony Capuano, President and CEO of Marriott International, stated, "Ask Bonvoy builds on our legacy, bringing conversational AI to the heart of how travellers explore Marriott's extraordinary global portfolio."

The tool is powered by Marriott's proprietary AI architecture, which interprets search queries and provides curated results based on verified property data. This ensures reliability for guests seeking information on hotel features such as dining, spa, and recreational offerings. Drew Pinto, Executive Vice President and Chief Revenue Technology Officer, emphasised that the launch allows Marriott to learn from customer feedback and refine the tool before a global rollout later this year.

As Marriott continues its digital transformation, Ask Bonvoy complements existing search functions and integrates seamlessly with Marriott's booking capabilities. Future updates will include support for loyalty points-based searches, further enhancing the user experience. The initiative reflects Marriott's commitment to leveraging technology to meet modern travellers' needs

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