Representative ImageMuslim-friendly sports tourism is poised to become a US$21 billion global opportunity by 2030, according to a new Mastercard report. The report, titled "Proof Wins: The Convergence of Sports, Travel, and Faith," highlights the potential for destinations and organisers to capitalise on this growing market by addressing key needs such as halal food, prayer facilities, and safe logistics.
Currently, only 6% of international Muslim trips incorporate sports events, indicating a significant opportunity for growth. Mastercard's findings suggest that clear communication of faith essentials can drive participation and spending. The report emphasises the importance of trusted digital channels and social media in converting interest into bookings, particularly amongst the young, digitally connected Muslim population.
Southeast Asia is identified as a region with unique potential to become a global hub for Muslim-friendly sports tourism, thanks to its emerging status as a host for major sporting events. The report projects that Muslim international arrivals will reach 245 million by 2030, driven by a young population seeking experience-led travel.
Mastercard executives are available to provide further insights into how destinations can enhance their faith-friendly readiness and leverage iconic sports moments to boost attendance. The report underscores the need for destinations to make proof of faith essentials visible at the booking stage to convert interest into actual attendance
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