Mastercard has unveiled its first Taste by Priceless dining club in Asia Pacific at Hong Kong International Airport, offering a premium dining experience for eligible cardholders. This initiative aims to transform airports into destinations by providing travellers with unique culinary experiences before their flights.
Located in Terminal 1 near Gate 40, the dining club is accessible to World Legend, World Elite, and World Mastercard cardholders, regardless of where their card was issued. The venue features two distinct dining experiences: The Counter, which offers an intimate, chef-led tasting menu, and The Cove, a relaxed à la carte setting. Both options blend Asian and Western culinary influences, showcasing local culinary heritage.
Joyce Bo, Executive Vice President of Core Payments, Asia Pacific at Mastercard, stated, “Trips today extend beyond the destination itself. As airports increasingly become part of the journey rather than simply a transit point, more travellers are looking for experiences that are worth arriving early for.”
The dining club is part of The Mastercard Collection, a portfolio of premium travel, dining, and entertainment benefits. World Legend cardholders enjoy unlimited complimentary access for themselves and up to three guests, whilst World Elite and World cardholders can access the club at a preferential rate.
This launch is part of Mastercard's strategy to enhance the travel experience for premium cardholders, joining similar initiatives at São Paulo–Guarulhos International Airport and an upcoming location in Mexico City. The venue also features an installation by Chinese artist Xinran Guan, adding a cultural dimension to the dining experience
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